We worked with WebMD and sister brand Medscape to optimize their advertising funnel to drive consumer, as well as professional, eyes on editorial content to maximize advertising revenue.
We created an advertising program to substantially increase traffic volume from high value audiences including healthcare professionals – from nurses to physicians and specialists.
Scope
- Paid Search
- Paid Social
- Display
Results
- 765% increase in advertising revenue
- 323% increase in HCP traffic
Project Outcome
Increased ad revenue
We helped Medscape to optimize their advertising funnel driving healthcare professionals to targeted content, optimizing their revenue funnel in the process.
Increased traffic from HCPs
Optimized advertising campaigns to significantly boost traffic from high value audiences and healthcare professionals including nurses, doctors and other specialists.
“"Their dedication, professionalism and responsiveness daily and willingness to work with us to improve our account were great, and we couldn't ask for anything more."”
Calie VCMO